Breheny ROI

With no existing website, I recommended that the site was built with WordPress, my go-to platform for this type of website. WordPress allows me to not only build a site quickly, but allows the client to easily keep the site updated themselves if they wish.

Logo Design

The first part of the project was to create a new business logo, as they had none. I wanted something that reflected what the company does, i.e. analysis, so something looked a little like a graph, seemed appropriate. The client’s Irish heritage was also in my mind, when I chose the colour scheme. She was over the moon that I added this personal touch to the logo.

SEO

The most important element of this project was the SEO. With a brand new company, it is important to get visibility as soon as possible. The first task was to brainstorm, with the client, a list of words and phrases someone might type into a search engine, to find a business such as this. I then took those words and did my keyword research. This involves using various tools, to determine, which phrases people are actually using in the search engines, how often and how many other websites are competing for those same phrases. It’s then a matter of choosing a focus phrase for each page; a phrase which is a popular search term, but without too many other competitors. Once the phrases were determined, they needed to be including them with the code and the content of the website.