7 reasons why MailerLite is the better choice for email marketing
When it comes to email marketing, choosing the right platform can be tricky. Two of the most popular options on the market are MailerLite and MailChimp. While both offer robust features, MailerLite has increasingly become the preferred choice for businesses, bloggers, and entrepreneurs looking for a more cost-effective, user-friendly, and flexible solution. In this blog post, I’ll explain the reasons why I think MailerLite is the better option.
Disclosure: This post contains affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. I only promote products that I believe will benefit my clients.
MailerLite vs MailChimp
For many years MailChimp has been my go-to tool for sending newsletters and email marketing. However there are many others which I’ve never tried and I was finding that MailChimp was starting to get quite pricey.
So after a bit of research I decided to give MailerLite a go.
1. Affordable Pricing Without Compromising Features
One of the biggest and most important advantages MailerLite has over MailChimp is its pricing. While MailChimp’s free plan might seem appealing at first, its pricing quickly escalates as your subscriber list grows and with MailChimp it doesn’t matter whether your contacts are subscribed, unsubscribed, and non-subscribed – they are all counted! Sneaky!
MailerLite, on the other hand, offers a more budget-friendly pricing model with access to essential features, even in its free plan. You only pay for subscribers once, even if they’re in multiple segments. They only count your unique active contacts. Much fairer! You also get up to 1000 subscribers and can send 12,000 monthly emails on their free plan, compared to MailChimp’s 500 subscribers and 1000 monthly emails on their free plan.
With MailerLite, you get automation, A/B testing, and landing pages without paying extra, making it a smart choice for small businesses and startups.
2. More User-Friendly Interface
MailerLite is known for its clean, intuitive interface, which makes it easy for beginners to set up and run email campaigns without a steep learning curve.
After signing up to MailerLite, you are presented with a dashboard from where you can write your campaigns, manage your subscribers and carry out other tasks.
MailChimp, while powerful, often overwhelms users with complex navigation and an overabundance of features that aren’t always necessary for everyday email marketing needs.
To be fair to MailChimp, I personally found that creating an email or newsletter in the latest version of their email builder, to be very straight forward, but creating your email or newsletter with MailerLite’s drag-and-drop email builder is just as good, allowing users to create beautiful emails without hassle.
3. Superior Email Deliverability Rates
Email deliverability is crucial to ensuring that your messages reach your subscribers’ inboxes rather than their spam folders. While MailChimp has faced criticism for inconsistent deliverability rates, MailerLite consistently ranks high in email deliverability tests. MailerLite has a strong reputation among email service providers, which helps maintain high deliverability rates.
4. Better Automation Features
Automated emails guide subscribers through every step of their journey—from the welcome email to purchase. While both platforms offer email automation, MailerLite provides a more intuitive and flexible automation builder that allows users to create advanced workflows without the complexity found in MailChimp’s automation setup. With MailerLite, you can easily build automated sequences based on user behaviour, ensuring better engagement and higher conversions.
5. Responsive Customer Support
MailerLite is widely praised for its 24/7 customer support, offering quick response times and helpful assistance via live chat and email. They’ve even won awards for it. MailChimp, on the other hand, has received criticism for its limited customer support, especially for free users who don’t have access to live chat. If reliable customer service is a priority, MailerLite is the clear winner.
6. No Unnecessary Feature Overload
While MailChimp tries to be an all-in-one marketing platform, it often comes with features that small businesses and individual creators don’t necessarily need. This can lead to a cluttered experience and a steeper learning curve. And whilst you can build an entire website with MailerLite, they still keep things simple and focused on what truly matters—email marketing. This makes it a more efficient and streamlined choice.
7. Integration Options
Many people choose MailChimp as their email marketing platform because they know they can easily integrate it into their own website. Whether you use WordPress, Squarespace, Shopify, ShopWired or another platform for your website, there is usually a MailChimp plugin available that makes it easy to add sign up forms and add customers to your mailing list.
However MailerLite easily integrates with all the major platforms too and has knowledge-base articles to guide you through the processes.
Final Verdict: MailerLite Wins
In the MailerLite vs MailChimp comparison: MailerLite wins!
While MailChimp remains a well-known name in the email marketing industry, MailerLite is, for me, a superior alternative for both my own businesses and those of my clients who want affordability, ease of use, better automation, and excellent customer support. If you’re looking for an email marketing platform that won’t break the bank and delivers great results, MailerLite is the clear winner.
Considering making the switch? It’s easy to do. MailerLite has a simple import facility to migrate your contacts list over to its systems. And if you sign up to MailerLite using this link, you get a 30 day free trial! What is there to lose? Give it whirl!
